Vodafone Czech Republic used Adobe Analytics Data Feeds with ROIVENUE’s AI data-driven attribution to analyze cost data.
Adobe Data Feeds are powerful. They’re perfect for when you need to get data out of Adobe Analytics and into different environments or tools for further analysis.
Vodafone connected Adobe Analytics to the ROIVENUE Marketing Suite and reaped the benefits. The ability to integrate data from Adobe Analytics with data from multiple online marketing platforms allowed Vodafone to utilize data-driven attribution modelling.
Vodafone Czech Republic is a telecommunication company that is always trying to innovate. On their website, Vodafone uses Adobe for measuring multiple conversion goals. They needed to connect their data from Adobe Analytics with data from their online marketing platforms. This would allow for a more revealing overall analysis.
Their main goals were:
Also during this process, they would gain reconstruction of customer paths and data-driven attribution in order to identify which channels are over and underestimated by the last-click attribution.
Thanks to Data Feeds, exporting the data from Adobe was not a problem but it was necessary to specify all the required fields and goals so they could be properly processed later.
The Experience Cloud ID is the key dimension for establishing individual customer paths. This value identifies interactions from the same user. It was also necessary to export the common dimensions and metrics, so other platforms could be connected later on.
After the correct dataset was specified, it was necessary to set up the data feed itself. The goal remains achieving a daily export of data from Adobe Analytics to ROIVENUE. The easiest way to achieve this is to export the data to Azure Blob Storage. Both Adobe and Roivenue integrate with Azure natively.
Thanks to Adobe Data Feeds together with ROIVENUE Connectors and Processing, Vodafone is now able to evaluate their marketing activities and see how many leads and purchases each campaign brought and where they can achieve the best cost per acquisition in the future.
If you would like to learn more about the Adobe Analytics data integration, get in touch with us.