Case Studies
September 21, 2019
Robert Sacco

SLEVOMAT RIDES THE ROIVENUE™ WAVE TO GROWTH

Slevomat wanted to increase revenue, while keeping the overall marketing budget at the same level. They tasked ROIVENUE™ to help.

Slevomat is the #1 experience deals site on the Czech and Slovak market with over 2 million satisfied clients.

Currently, Slevomat is leading the way by using a data-driven attribution approach to optimizing marketing channels. Slevomat is a company that is always looking for an edge on the competition, and wants to spend their money wisely. They challenged ROIVENUE™ and received a phenomenal return on investment of over 19% within key marketing channels.

The Process

By analyzing the current performance of Slevomat’s digital marketing mix, the ROIVENUE™ platform was able to quickly:

  1. Break down all incoming traffic into 45 meaningful manageable channels​.
  2. Analyze ROI performance of said channels based on data-driven attribution models.
  3. Identify performance and propose budget reallocation to channels with higher ROI

This allowed the ROIVENUE™ team to analyze the campaign’s limit saturation, and find opportunities for growth using ROIVENUE’s Budget Optimizer feature. The optimization process was to reallocate budget from low performing channels to those identified by the ROIVENUE™ attribution suite as high performing channels.

Results

Using ROIVENUE™ Budget Optimizer the Client Success Team recommended a two wave course of action.

During the first wave, the data collected suggested that Slevomat increase their spend on Facebook and Adwords by only 0.20%. Basically, the overall budget stayed the same, but reshuffling budgets between channels resulted in revenue increase by +19.67% and ROI increase by +19.41%.

During the second wave, the ROIVENUE™ Budget Optimizer aggregated marketing attribution data to suggest a focus of marketing efforts on the Criteo platform. The ROIVENUE™ Client Success team suggested splitting Criteo ROI measurement from one overall channel, to three distinct channels within the traditional funnel: Upper, Middle, and Lower level.​

This allowed Slevomat to use ROIVENUE’s multi-touch attribution models to optimize budget spending precisely in the section of the funnel that would give them the greatest marketing ROI.

By redistributing budget from more saturated parts of the funnel to lesser saturated ones – the ones with higher ROI according to data driven attribution – the overall ROI of the platform increased. This time, the budget slightly shrank, and despite that, the result was still a revenue increase of 5.92% and a marketing ROI boost of 12.64%.​

“Optimizing only selected channels with ROIVENUE™ during the initial phase assured us that the data driven approach is the right way. Moreover, the level of ROIVENUE’s support was just phenomenal.” – David Matoušek, ​CMO Slevomat

Interested in seeing the difference that ROIVENUE can make to your overall marketing performance? Reach out.